• Ethics, integrity, honesty, and consumer protection. These jewelers demonstrate these qualities through membership in numerous local and national trade organizations that require extensive testing and annual re-examinations to participate.
• Independent, family-owned stores. Generally, when the owner is actively involved in the day-to-day business, the service is held to a high standard since their name is on the door.
• A great customer service philosophy. Your satisfaction is their primary goal.
• Full-service. These jewelers generally have repair facilities on the premises, so that you can have your ring serviced quickly and efficiently. You can also have something designed or remounted.
• Education. The Gemological Institute of America educates jewelry professionals, and these jewelers generally employ several people who have been educated by GIA. This means that they can look critically at diamonds and grade them, and explain this to you.
• Competitive pricing. You will receive the best value for your money.
• An inventory of independently certified diamonds. They will be able to show you diamonds that have been certified by GIA, AGS, IGI, EGL, and HRD.
• An excellent customer record. We rely on customer recommendations and feedback to select and rate our jewelers.
• Finally, and most importantly, these jewelers are active, involved, and passionate about their profession and their community (which is also YOUR community!).

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