Most people don’t buy a diamond everyday. And a lot of Jewelry stores seem to have their own language about the complicated factors that affect a diamond’s price. And how do you know if the price that someone tells you is the best price? How do you know if a particular diamond is worth the price? Unlike a lot of other purchases that you can make, only a diamond says "Forever," so you want to make this a good decision.

idazzle.com was founded in 1998 by a Gemologist and diamond expert who wanted the consumer to have access to unbiased, accurate diamond quality and pricing information. But that’s not all. She also wanted the diamond customer to have a total diamond experience that included education and service from a Jewelry Retailer near them, who can explain the subtle nuances of an individual diamond in person. We hope that you take advantage of the links to sites that will add to your experience and provide some inspiration! Whether this is your first diamond experience, or the most recent of many, idazzle.com wants you to have a great time finding the diamond of your dreams!